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We all know the world is urbanizing, and today over 50% of the world lives in urban areas:

But this is just the top level view. The distribution of urban vs. rural populations is naturally very different for different regions:

And the pace of urbanization, which has been rapid in the past, has been slowing:

So while the number of urban dwellers is increasing, the number of rural dwellers is not significantly decreasing:

And more urban dwellers live in "small cities" (e.g. those under 500,000) and "barely megacities" (1 to 5 million), not the largest supercities:

Many of these small/medium sized urban areas are not urbanized cultures. They have rural-quality kinship-oriented cultures as rural dwellers aggregate into these smaller areas.

All of these trends together mean we cannot abandon either strategy to focus on one. While I have seen enough to know DMM and other like-minded strategies work in both urban and rural settings, the specific tactics employed are very different (rural areas, for example, focus on households; whereas urban areas focus on affinity groups).

We will need a mix of urban and rural strategies for many decades to come!

Graph/map source: UN Urbanization Prospects.