Movements that plateau (as distinct from those few that have fizzled entirely)–they reach a certain size, and maintain it, yet don’t grow beyond it. Why? Because they hit various barriers which they fail to surmount, and then institutionalize to maintain their existing growth? Having institutionalized, it is then perhaps best to spin off a new movement (a “new wineskin”) to get her the barrier that the existing movement couldn’t surmount. In the long run, many movement practitioners note it is easier to start a new church than to try to teach an existing church to reproduce when it hasn’t in a long time. It may be the same is true of movements.