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When we talk about “fail fast, fail often” and “fail to success” and “those who fail the fastest win,” we aren’t talking about systemic failure (e.g. of life).

“Fail fast” and “fail forward” means: run small, measurable experiments and see what works. We're not talking about personal failure (of the character or lack of talent type); we're talking about whether an experiment that we've run succeeds or fails.

For example: if I put salt in water, will it boil faster? Experiment: put two pots on two separate burners, each with an equal amount of water, each set to the same temperature. Put salt in one, and leave the other unsalted. Which one boils fastest? The one that lost “failed.”

Controlled experiments are how we best learn. If you’re not running experiments, documenting the results, and changing behaviors, tactics and strategies based on the outcomes, any learning you encounter is accidental at best and actually misleading and wrong at worst. To be successful, experiments have to be intentional, so that early experimental failures eliminate incorrect choices and thus reveal the right choice – the “needle in the haystack” in the end.

Edison failed 2,000 times to make a lightbulb, but those “experiments” were not random. They were controlled tests, eliminating possibilities until the one right choice remained.

It’s not enough to have an attitude of tolerating and accepting failure. We must have an attitude of intentional testing and experimentation.