Crossing the chasm

“Crossing the Chasm” is a well known concept in technology circles:

The important finding is that what draws innovators and early adopters is not the same thing that draws late early adopters and early majority.

innovators - pursue tech aggressively, intrigued by any fundamental advance early adopters - not techies, but relate potential benefits to other concerns - buying a change agent early majority - buying a productivity improvement - practical, avoid fads, wait to see others late majority - uncomfortable with tech, wait until established standard, large companies laggards - don’t like new tech, won’t buy it until it is embedded and invisible. The “chasm” is the difficulty in presenting to the new group (e.g. early adopters) in the same way as the previous group (e.g. innovators) - what appeals to one will not appeal to the other.

Has anyone considered, talked about, or written about how this concept applies to the growth of the church, movements, and the saturation of a particular region?

Is there a “spiritual adoption lifecycle” or a “religion adoption lifecycle”?