<p>People who ‘like’ something, or people who re-share it.</p>

<p>People who mention in passing, or people who recommend.</p>

<p>People who endorse, or people who recruit.</p>

<p>People who buy the product, or people who invest in the company.</p>

<p>People who take short-term trips, or people who prepare to have a long-term presence.</p>

<p>People who enjoy headlines, or people who dive into content.</p>

<p>People who read, or people who apply.</p>

<p>Before you start ‘growth hacking’ perhaps you should know what kind of growth you are hacking for.</p>

<p>Large numbers of the wrong kind of people might limit how far you can grow.</p>