The greatest thing about succeeding is that it tells you generally how not to fail.

If all you do is fail, you will either (1) learn how to fail or (2) run out of experiments.

Success can be replicated.

So our goal, in experimenting, is not to “fail fast and fail often,” but to “finish with failure” and get to the success idea–and then replicate it, scale it up, as fast as we can.