Why knowing too much can cost those who know nothing at all everything
Too little information can keep us from a decision: the fear of the unknown. This fear can be tackled through exploration, information gathering, and small experiments quickly rotated.Too much information can keep us from a decision, too: the "Paralysis of Analysis" is the felt need to continuously gather more data, more options, analyze more, run scenarios, without ever actually making a choice. How do we break out of the too-much-information challenge? That may be the bigger one facing the church and the missions community today. One of the answers may be to run small experiments
, iterating until you find something that works "70% of the time," then focus on that
, iterating and changing until it works 90% of the time, and scaling up. Consider the true cost of collecting data: for every day that we dither, 43,000 people who never heard of Christ, Christianity or the Gospel die and slide into a Christless eternity.